Where were the marketing weenies?

Saturdays this summer there is a farmer's market a few blocks from here. It is very popular, people and cars clog the corner where I turn left to get south. I haven't been much, since I grow my own, but it is a valuable addition to neighborhood life. It makes me smile when I go by there. As I turned the corner and slowly wove through the people and cars, I passed the Curve's store across the street. They had a table out to attract new customers, balloons and two frowzy, obese, middle-aged broads sitting on folding chairs. Hello-o! Where was the cute, pleasingly plump matron bouncing on the little trampoline? Whoever would sign up for THAT?